Hey hey hey!
It is F I N A L L Y Launch Week. To say that I’m so excited to share the Daily Hustle with you is the understatement of the year. You can certainly peruse the blog and get a good idea of what it’s all about. But, in celebration of going LIVE, I wanted to go a little deeper and share the reason why I’ve been pulling late nights, drinking too much coffee, and adding to my already busy schedule in order to get this blog on it’s feet.
It’s no secret that I am hoping to turn this blog into a legitimate side job, perhaps pay off my student loans a little faster or fund an adoption down the road. All that to say, in many ways I view this blog from the perspective of a solopreneur and take it very seriously. But even though it’s a big goal, it’s definitely not the only one. From the beginning, I wanted this blog’s purpose to be greater than my financial endeavors and personal pride. If I never see a cent from this blog, I still want to find it enjoyable and consider it worthwhile. So it has been my greatest prerogative to create a blog that fulfills a need for many women in a way that is uplifting and beneficial.
Way back when as an awkward, eyebrowless thirteen-year-old, I had this dream of a blog/product line titled “Designing Joy.” I still remember it vividly. I even designed a t-shirt and logo. I was pretty invested. I bring it up because the whole idea behind it was helping other women to find joy in Christ and their daily lives by being transparent & honest about my own life in hopes of being helpful, uplifting, and relatable to other women. It didn’t even occur to me until this week that I have the same goal for the Daily Hustle that I did 13 years ago for Designing Joy. When I say that this project has been on my heart for a long time, I’m not kiddin’.
So often (at least personally) we women can be so caught up in prioritizing our responsibilities that we become isolated and are probably too busy to notice. It’s easy to fall out of touch and to forget that there are hundreds and thousands of other real women going through and struggling with the same stuff that you are. We may start to think that “I am the only one that forgot about dinner tonight” or “I must be the only one that can’t lost the weight.” And as much as I love social media, I can’t deny that in a lot of ways it provides a subconscious pressure to lead a perfect, Instagram worthy life that I already feel like I’m failing at. Needless to say, we end up dissatisfied, feeling like failures, and life becomes monotonous.
That is exactly why this blog is N O T about talking at you, selling to you, or showing off a “perfect, non-realistic life.” Instead this blog is designed to break through the isolation and picture-perfect Facebook feed in order to provide a common space for real, hard working women. A space where we can leave the to-do lists at the door, read relatable blog posts, and connect with other real women.
The Daily Hustle blog is based on the variety of roles that we women fulfill on a daily basis, from wife to coordinator to creative to worker. The content within those roles include all sorts of diverse subjects that inevitably come up in the life of a busy woman: organizational tips, relatable experiences, projects that you can complete in a weekend, drool worthy recipes, and home ideas that won’t break your budget. And just like life, this blog talks about the highs and the lows, the funny and the sad, the lighthearted and the thought-provoking.
Because community is key (and I don’t want to be the only one talking all the time), the Daily Hustle social media platforms are designed to be user friendly. Platforms that generate conversation and serve as a space to meet new friends, your space to talk and connect.
If I write about a product, you can trust it’s truly a product that I love and believe you would enjoy as much as I do. I am only going to write about things that are transparent and true because we need as much of that as we can get. And I’m not going to bombard you with unnecessary marketing and ads because honestly, I would hate that if I were you.
This blog isn’t perfect because neither am I. So bear with me as I grow in my abilities and go through the inevitable trial and error of what works best for this blog and the community surrounding it. I’m so excited to be at this point and the thought of investing in this blog makes me giddy.
I hope that this space comes to mean something to you. Without you, my greatest prerogative would be a moot point.
So here’s to doing real life together–DIY’ing together, learning together, forgetting about dinner together. I think we’ll make a great team.